Tuesday 16 Sep 2014

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AHA/ASA World Stroke Day campaign to receive international award

Published: 3:51 pm CDT, January 24, 2014

The American Heart Association/American Stroke Association will receive second place from the World Stroke Organization for its campaign promoting World Stroke Day, Oct. 29, 2013.

The award-winning campaign used media and consumer outreach to educate Americans on the importance of stroke  prevention, warning sign recognition, and post-stroke recovery support – with a special focus on family caregivers. An AHA/ASA survey showed that family and friends who care for people at high risk for stroke might not be able to identify the warning signs quickly.

Activities took place during the week leading up to World Stroke Day. The AHA/ASA did a nationwide satellite media tour at which national stroke experts did 17 interviews with news outlets across the country.

The organization also issued a news release for print, broadcast and online news media. In addition to posting messages on Facebook, Twitter, YouTube and Instagram, the AHA/ASA communicated directly with consumers by conducting a special Google+ Hangout On-Air with AARP’s caregiving division.

In addition, the AHA/ASA developed external partnerships and extended their outreach by working with their internal field offices to share information in person, on-air and online.

“We reached a critical audience with important stroke information and built partnerships that will be valuable as we continue to come together to end stroke in the United States in the years to come,” said Hank Wasiak, chair of the American Stroke Association Advisory Committee.

Other award winners include the Swedish Association of Local Authorities and Regions, which took first place and the Grupo Stroke del Peru, which took third.

The World Stroke Organization  began the World Stroke Day Campaign  as a way to deliver lifesaving information and share knowledge about stroke prevention.

The theme of the 2013 campaign was “Because I care…“ It was chosen to address the myths and misconceptions about stroke and address the important role of caregivers, family and close friends in providing post-stroke support. Caregivers know first-hand about the reality of stroke, so they can help education the public about misinformation, according to the WSO.

The campaign also emphasized the need for appropriate long-term, high quality care and support for stroke survivors and caregivers.

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